Hero Flooring was founded in 2014 by Reade Palmer, a twenty-three-year veteran of the contract floor covering industry. Palmer’s vision was to develop a national brand of high-performance floor covering products that focused on delivering the ultimate client experience.
Environmental Stewardship and Social Sustainability are clear initiatives and areas of focus when it comes to the Hero Flooring programs and portfolio of materials.
Hero Flooring enters the Porcelain / Ceramic Tile Market Segment
Hero Flooring moved headquarters from Los Angeles, CA to Las Vegas, NV (Henderson)
Hero Flooring enters the LVT (Luxury Vinyl Tile) market segment with the introduction of Hero High Performance LVT in Dry Back, Loose Lay, and SPC formats
Hero Flooring enters the Rubber Flooring market segment with the introduction of Hero High Performance Rubber in roll, tile, & interlocking tile formats
Hero Flooring enters the Engineered Wood market segment
Reade Palmer, President & Founder of Hero Flooring, receives MBE certificate #14688 - LGBTBE (LGBT Business Enterprise Certification) through the NGLCC
Hero Flooring enters the Turf market segment
Hero Flooring becomes an official Nike Grind Partner focused on the Contract Floor Covering Industry
Hero Flooring completes buildout of new Headquarters & Showroom (Henderson, NV)
Hero Flooring introduces Hero Rubber + Nike Grind in roll good, tile, & interlocking tile formats
Hero Flooring expands warehousing to the East Coast (Florence, AL)
Hero Flooring secures Mohawk Industries to manufacture exclusively Hero Contract Carpet in Broadloom & Carpet Tile Formats
Hero Flooring expands warehousing to the Northeast (Harrisburg, PA)