Hero Flooring was founded in 2014 by Reade Palmer, a twenty-three-year veteran of the contract floor covering industry. Palmer’s vision was to develop a national brand of high-performance floor covering products that focused on delivering the ultimate client experience.

Environmental Stewardship and Social Sustainability are clear initiatives and areas of focus when it comes to the Hero Flooring programs and portfolio of materials.

March 2014

Hero Flooring enters the Porcelain / Ceramic Tile Market Segment

October 2015

Hero Flooring moved headquarters from Los Angeles, CA to Las Vegas, NV (Henderson)

October 2016

Hero Flooring enters the LVT (Luxury Vinyl Tile) market segment with the introduction of Hero High Performance LVT in Dry Back, Loose Lay, and SPC formats

November 2016

Hero Flooring enters the Rubber Flooring market segment with the introduction of Hero High Performance Rubber in roll, tile, & interlocking tile formats

January 2017

Hero Flooring enters the Engineered Wood market segment

April 2018

Reade Palmer, President & Founder of Hero Flooring, receives MBE certificate #14688 - LGBTBE (LGBT Business Enterprise Certification) through the NGLCC

June 2018

Hero Flooring enters the Turf market segment

August 2020

Hero Flooring becomes an official Nike Grind Partner focused on the Contract Floor Covering Industry

October 2020

Hero Flooring completes buildout of new Headquarters & Showroom (Henderson, NV)

November 2020

Hero Flooring introduces Hero Rubber + Nike Grind in roll good, tile, & interlocking tile formats

May 2022

Hero Flooring expands warehousing to the East Coast (Florence, AL)

January 2023

Hero Flooring secures Mohawk Industries to manufacture exclusively Hero Contract Carpet in Broadloom & Carpet Tile Formats

March 2023

Hero Flooring expands warehousing to the Northeast (Harrisburg, PA)